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Dermapure

995 Rue Wellington #210, Montréal, QC H3C 1V3, Canada

25 April 2025

Web Experience & Performance Manager

Job description

Dermapure is the leading name in non-invasive medical aesthetics, combining expertise with cutting-edge technology. With 68 clinics across Canada, our philosophy is based on offering high-end, innovative, and non-surgical treatments designed to rejuvenate the skin while ensuring visible, natural, and long-lasting results.

Responsibilities – 

  • Strategic Planning: Define the strategic vision for website-based applications aligned with the company’s objectives. Develop and maintain a detailed product roadmap to guide development efforts and track progress against business goals.
  • Stakeholder Engagement: Serve as the main point of contact between internal stakeholders and external partners. Communicate product vision and ensure all stakeholders are aligned and informed throughout the product development lifecycle.
  • Website Development: Lead the development and maintenance of our company website, including design updates, feature enhancements, and content management. Collaborate with internal teams and external vendors to implement new functionalities and ensure seamless integration with existing systems.
  • Backlog Management: Prioritize and manage the product backlog, ensuring that the team always works on high-impact projects that align with strategic goals. Define user stories and acceptance criteria, refine backlogs, and plan sprints.
  • User-Centric Design: Utilize UX design principles to create intuitive, user-friendly website interfaces that enhance usability and drive engagement. Conduct user research, usability testing, and A/B testing to optimize the user experience and improve conversion rates.
  • Website Optimization: Collaborate with SEO specialist to implement best practices and improve search engine visibility and drive organic traffic to the website. Optimize website performance, load times, and mobile respo nsiveness to enhance user experience and reduce bounce rates and other metrics. Constantly work at improving site conversion rate; online booking, leads, click-to-call, etc.
  • Content Management: Manage website content, including text, images, videos, and other multimedia elements. Ensure that content is accurate, up-to-date, and aligned with brand guidelines.
  • Analytics and Reporting: Monitor website analytics and performance metrics to track key performance indicators (KPIs) and identify areas for improvement. Generate regular reports and insights to stakeholders, highlighting trends, opportunities, and recommendations for optimization.
  • Compliance and Security: Ensure web products comply with all legal, regulatory, and security requirements applicable to the industry in collaboration with the Senior Architect Privacy & Security Officer.

Qualifications – 

  • Bachelor’s degree in marketing, communications, digital media, or a related field.
  • Minimum of five (5) years of relevant experience in a similar role.
  • Proven experience in website management and website project execution.
  • Demonstrated ability to manage digital performance projects.
  • Experience leading web performance optimization initiatives.
  • Ability to manage multiple projects and deadlines.
  • Strong track record in managing multiple stakeholders.
  • Experience managing relationships with external agencies and internal teams.
  • Ability to translate data into actionable plans.
  • Knowledge of e-commerce platforms.
  • Strong understanding of CMS platforms and/or headless configurations (experience with multiple platforms is preferred).
  • Experience with Google Analytics (heatmaps, A/B testing tools, etc.).
  • Knowledge of front-end development (HTML, CSS, JavaScript) and UX principles.
  • Proficiency in Git, Bitbucket, and version control systems.
  • Familiarity with DevOps workflows, CI/CD pipelines, and best deployment practices. 

 

Our core values –

We care about our employees. We innovate to succeed. We dare to be different. We empower each other to rise.

Only selected candidates will be contacted for an interview. Dermapure is proud to offer equal opportunities to all candidates.

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