Only condition images were generated using AI for illustrative purposes. They do not represent real clients.

Jowls

Jowls are the small pockets of soft, loose skin that form just below the jawline, on either side of the chin. They appear when the support that once held the cheeks higher gives way and tissue gathers along the jaw, blurring what used to be a clean line from ear to chin.

More about where they come from

Jowls are less about the skin sagging in place and more about volume travelling downward. The deep fat that gives the cheek its lift slides toward the jaw, while skin loses firmness and bone support recedes. With nothing holding it back, this tissue settles just past the jawline, where it becomes visible as a soft bulge. Holding all of it up is the SMAS, a firm, deep layer of connective tissue that keeps the face's soft tissues lifted. As it stretches with age, the tissue it once supported sags and slides down from within, not just at the surface.

What causes jowls to form?

Jowls form when several changes line up: the deep fat of the cheek descends, the skin loses its firmness and the bone beneath gives less support. Gravity and time do the rest, and sun and lifestyle speed each step along, which is why jowls tend to appear gradually rather than overnight.

1
Descending facial volume

The cheeks rest on deep fat pads that act like internal cushions. With age these pads lose volume and slide downward. The support that once held the midface high settles lower, near the jaw, where it gathers into small pockets of skin, the jowls.

2
Collagen and elastin decline

Collagen and elastin are the skin's support fibres, made deep in the dermis by cells called fibroblasts. With age these cells slow down, so less new collagen forms while the collagen already there fragments and weakens. Elastin, which lets skin spring back, is barely renewed after youth, so the skin along the jawline firms up less and gradually loosens.

3
Changes in bone support

Skin and fat drape over bone, the frame that gives the face its shape. With age this bone slowly loses volume and reshapes, especially around the jaw and chin. With less structure beneath, the tissues above have less to rest on, and the lower face looks softer and less defined.

4
Sun exposure

The skin just in front of the jaw, where jowls form, takes a daily dose of sunlight that quietly weakens it. UV breaks down the collagen and elastin holding this area up, so the tissue loses its grip and begins to slide downward. Sun protection here directly slows how fast jowls take shape.

5
Lifestyle and oxidative stress

Everyday strain speeds jowls along. Tobacco, alcohol, pollution and short nights flood the skin with free radicals that wear down its support fibres, while a sugar-rich diet stiffens those fibres through glycation. Together they weaken the lower face so it holds tissue in place less well and the jawline starts to droop.

How to Prevent
1

Daily sun protection

Wear a broad-spectrum sunscreen of SPF 30 or higher every day, and carry it across the lower cheeks and along the jaw where jowls develop. Consistent UV protection in this zone is the most effective way to slow the collagen loss that lets tissue slide downward.

2

Hydration and barrier care

Skin that holds its moisture sits firmer and recovers faster, which keeps the lower face looking supported as jowls begin to form. Looking after the skin barrier, the outer layer that locks water in, helps this area stay supple and resist sagging a little longer.

3

Supporting collagen

Retinoids, vitamin C and antioxidants help the skin protect and renew the collagen scaffold that keeps the jawline crisp. Used steadily and selected with professional advice, they can support firmness around the lower cheek and slow the moment jowls become noticeable.

4

Healthy lifestyle habits

Staying smoke-free, eating a diet rich in antioxidants, moving regularly, sleeping well and easing stress all help the skin repair and hold its collagen and volume. These choices preserve the deeper support of the lower face, so the jawline stays defined and jowls form more slowly.

Personalized treatments for you.

Jawline Fillers
Jawline fillers are a non-surgical cosmetic procedure designed to strengthen and define the jawline, enhance facial symmetry, and create a more sculpted appearance. Using advanced dermal filler injections, including hyaluronic acid dermal fillers like Restylane Lyft and Restylane Defyne, these treatments effectively add structure, restore facial volume, and address age-related volume loss.

Learn More

Poly-L-Lactic Acid Injections
By our mid-40s, collagen loss becomes visibly noticeable—leading to volume depletion, skin laxity, and the gradual softening of facial contours. It’s around this time that the skin begins to lose its ability to maintain firmness and elasticity, revealing deeper facial wrinkles, sunken cheeks, and overall changes in texture and tone.

Learn More

Calcium Hydroxylapatite (CaHA) injections
Over time, skin loses volume, firmness, and elasticity due to a natural decline in collagen and elastin production. This can lead to facial wrinkles, sagging, and a loss of definition. Health Canada-approved injectable treatments can help restore lost volume and support the skin’s natural regenerative processes, contributing to improved structure and long-lasting results.

Learn More

Thread Face Lift
Thread lifts, also called facial threading, use dissolvable threads and barbed sutures to tighten sagging facial skin. This minimally invasive procedure takes about 20 minutes, providing a quick solution to reduce skin laxity. Once the threads are placed and pulled, they lift loose skin, and the body’s natural healing process stimulates collagen production, enhancing firmness and promoting a more youthful, refreshed appearance.

Learn More

RF Microneedling
RF Microneedling Intensive is an innovative technology that combines microneedling and radiofrequency to stimulate skin cells both on the surface and in depth. Using a tip fitted with very fine gold-plated needles, the micro-needle creates microperforations at different depths depending on the treated area - in tenths of a millimeter - in a controlled and precise manner. At the same time, there is an increase in thermogenesis due to the heat emitted by the needles. This initiates the natural process of skin regeneration and stimulates the production of collagen and elastin fibers, while allowing better permeability of the skin to professional serums used after the treatment.

Learn More

Sylfirm X
The Sylfirm X is a Health Canada-approved Pulsed & Continuous Wave Radiofrequency (RF) Microneedling system and the only RF device with Dual Wave technology that can safely treat a wide range of skin concerns across almost all skin types. It works by generating an electromagnetic field, creating precise thermal coagulation zones using 24 evenly-leveled electrodes that penetrate the dermal layer at controlled depths. This stimulates collagen production to improve skin texture, acne scars, and fine lines. Additionally, Sylfirm X is uniquely effective in treating abnormal blood vessels and improving neovascularity, making it highly effective for challenging conditions such as melasma and rosacea.

Learn More

Ultherapy
Ulthera uses focused ultrasound energy to reach the deeper layers of the skin and stimulate natural collagen production. This non-invasive treatment gradually lifts and tightens the skin without surgery or downtime. Results develop over time, revealing firmer, more defined contours with a natural-looking effect.

Learn More

Thermage
As early as our 30s, the skin's natural collagen production begins to gradually decline, by roughly 1% per year according to the medical literature. Collagen is the structural protein that keeps skin firm and supported, so as it diminishes, skin can start to look looser and less toned. Thermage is a non‑invasive treatment that uses radiofrequency energy to support the skin's own renewal process and help address these visible signs over time.

Learn More

Exilis Ultra 360
Exilis Ultra 360 offers a comfortable, non-invasive way to restore firmness and redefine your natural contours—without surgery or downtime. Whether you’re noticing skin laxity around the jawline, eyes, or body, this treatment helps you regain a smoother, more toned appearance by activating your skin’s own collagen production.

Learn More

Venus Legacy / Venus Freeze
Venus Legacy / Venus Freeze combines pulsed electromagnetic fields with multipolar radio frequency waves to safely, continuously and uniformly heat skin from the inside.*

Learn More

EMTONE
EMTONE is a non-invasive treatment that helps visibly reduce cellulite and improve skin texture without surgery, needles, or downtime. It’s safe for all skin types and can be used on multiple areas of the body, including the thighs, hips, buttocks, abdomen, and upper arms. If you’re bothered by skin dimpling or uneven texture, EMTONE goes beyond surface-level solutions. It targets the root causes of cellulite—loss of skin elasticity, weakened collagen, and tight connective bands beneath the skin—to deliver smoother, firmer-looking results.

Learn More

Fractional Radio Frequency (RF)
Fractional Radio Frequency (RF) is an advanced skin rejuvenation treatment that combines radiofrequency energy with micro-fractional technology to resurface and tighten skin, reduce fine lines, and improve overall skin texture. This minimally invasive approach uses RF energy to penetrate deep into the skin without harming surrounding tissue, stimulating collagen production and promoting natural healing for a smoother, more youthful complexion. Common devices for fractional RF include eMatrix, Fracture, Sublative RF, Endymed FSR, and Accent Prime.

Learn More